If you’ve been following my journey for a while, you probably know I wear a few hats.
I’ve built an online business where I sell health products, offer ASL translation services, and provide access to an all-in-one SaaS platform that helps manage everything you need for running an online business. Like many solopreneurs, my work spans services, freelance projects, and contracted opportunities. It’s not always predictable—but it’s mine.
Lately, I’ve been leading weekly team trainings with a group of Deaf individuals who are launching their own online businesses while still working full-time jobs. It’s been a powerful experience. Every session teaches me something new—not just about business, but about myself. The process of guiding others has deepened my own understanding and helped sharpen the skills needed to grow and sustain something meaningful.
But let me be real with you—recently, things slowed down.
Leads dried up. Engagement dropped. The usual momentum just wasn’t there.
So I did something a lot of entrepreneurs are hesitant to admit: I pivoted.
And that pivot came in a few different forms.
One of the biggest shifts? I hopped off the content creation hamster wheel. Constantly churning out content across platforms was exhausting and unsustainable. Instead, I started investing more into email marketing—building deeper, more intentional relationships through direct communication.
At the time of writing this, I’m still in the thick of it. Testing. Tweaking. Trying different sequences and messages to see what truly resonates. It’s a bunch of trial and error—but honestly, that’s what excites me. The ability to stay creative, adapt, and connect with people in more meaningful ways is exactly why I love building online.
On top of email marketing, I’m also working on creating long-form videos in ASL. I’m still exploring the best platform to house them, but I’m leaning toward YouTube—that’s probably where I’ll start. Making my content accessible to the Deaf and signing community is important to me. I want to serve those who’ll benefit from it most. And if you find value in it while building your own path, I’d love to connect with you. I believe in collaboration and lifting each other up to make a collective impact. If that resonates with you—let’s connect.
Another unexpected pivot? A job offer.
Here’s the twist: the job was rooted in the exact same skill set I’ve developed over years as a solopreneur. Communication, project management, creative strategy—all of it aligned. More importantly, the company’s mission matched my values and the impact I want to create in the world. It felt like a win-win.
It’s remote. It’s flexible. And it gives me the financial cushion I needed during what felt like a famine season in my business. To be honest, the mental break from constantly being in hustle mode has been a relief. I can breathe again. Regroup. Re-strategize.
And that’s the beauty of being a solopreneur in today’s world—we can move fast. We can shift direction without the red tape. We can adapt.
Because if we don’t pivot when necessary, we risk burning out—or worse, becoming irrelevant. It’s like the dinosaurs. (Okay, hear me out.) They didn’t adapt, and well… they’re gone. A more modern example? Blockbuster. They had a massive lead in the home video industry but failed to evolve when the streaming revolution hit. Meanwhile, companies that did adapt—like Netflix—thrived.
Being nimble is a competitive advantage.
So if you’re at a crossroads wondering what’s next for you—whether it’s launching a side hustle, starting an online business, taking a flexible job, or combining them all—I want to say this:
There’s no one-size-fits-all.
Sometimes the smartest move is to stay the course.
Sometimes the wisest decision is to pivot.
And sometimes the most empowering thing you can do… is both.
Whatever path you choose, make sure it aligns with who you are and where you want to go. Because freedom isn’t just about entrepreneurship—it’s about designing a life that actually works for you.
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