jordansangalang.com

Tag: email marketing

  • My Focus Now: Health, Income, Impact & Inclusion

    If you caught my last post, you know I’ve recently made a pivot—and I’m leaning into something that feels more aligned than ever before. I wanted to share what that looks like and what you can expect from me moving forward as I focus on four key areas: health, income, impact, and inclusion.

    These aren’t just buzzwords for me—they’re the foundation for how I live, work, and support others.

    🧠 Health: The Foundation of It All

    As we get older, our priorities shift—and for many of us, health becomes one of the biggest ones. I’ve noticed more people becoming health-conscious, paying closer attention to what they eat, how they move, and what they allow into their bodies. And yet, I still see people unknowingly consuming products loaded with toxins, plastics, and acidic compounds that compromise their immune system and create environments in the body where harmful bacteria and parasites thrive.

    The worst part? So many people feel tired or off and think it’s just normal. But it’s not. These subtle but persistent symptoms are often a result of toxic overload—something that’s preventable with the right awareness and choices.

    One of the things I’m passionate about is helping people choose better—for their bodies, their homes, and their long-term health.

    💸 Income: Creating Real Solutions with Real Products

    Let’s be honest: we all want more financial breathing room. Whether it’s to travel more, spend time with family, or simply stop living paycheck to paycheck. But instead of selling generic “courses about how to sell a course,” I focus on something real: products that solve real problems.

    I show people how to create multiple streams of income by offering wellness solutions they use and believe in. No fluff. No hype. Just honest, duplicatable steps that start with helping others.

    The truth is: if you’re reading this, you already have what it takes to build online income. The tools are available, and you don’t have to do it alone. What it takes is an open mind, a willingness to learn, and most importantly—action.

    🌍 Impact: When You Align with What You Believe

    For me, the money has never been the main driver—it’s always been the impact. There’s something powerful about using your time and talents to create meaningful change in the lives of others. That could mean introducing someone to a product that helps with their energy, mindset, or health… or simply showing them a new way to create income for their family.

    But to have a lasting impact, it has to mean something to you. It should feel like a mission, a calling—something you’d still talk about even if no one was watching. That’s the kind of purpose that keeps you going when things get hard. That’s what I aim to model, and help others discover too.

    🤝 Inclusion: Accessibility Is Not Optional

    As a Deaf entrepreneur, husband, and dad, I live with a daily understanding of how often things are designed without inclusion in mind. Accessibility—especially for the Deaf community—often comes as an afterthought. But it shouldn’t.

    That’s why part of my work involves creating and advocating for accessible content in ASL and encouraging companies to prioritize interpretation and inclusion as the standard, not the exception.

    My deeper mission is to empower Deaf parents to create freedom on their own terms—freedom of time, location, and finances—without sacrificing access to the tools and resources they need.

    ⸻

    Where I’m Going from Here

    Right now, I’m investing more into email marketing and long-form ASL content—two things that allow me to create lasting value without being stuck on the content creation hamster wheel.

    Email gives me a direct line to connect, educate, and inspire—on my own terms. And I’m experimenting (as I write this!) with what works best. It’s a process of trial and error, but that’s the part I love. It’s flexible, creative, and gives me the freedom to adapt as I go.

    I’m also working on building a video series in American Sign Language to make my content more accessible to the Deaf community. I’m leaning toward hosting it on YouTube—at least for now. My goal is to create a space where others can learn, grow, and connect with content that actually reflects them.

    If you find any of this helpful—or if you’re navigating your own pivot, building something new, or simply want to be part of a community that values health, income, impact, and inclusion—I’d love to connect with you.

    Let’s build something better, together.

    💬 Reach out anytime or drop a comment—I’m just a message away.

  • Should You Start a Job, Online Business, Side Hustle—Or Pivot Entirely?

    If you’ve been following my journey for a while, you probably know I wear a few hats.

    I’ve built an online business where I sell health products, offer ASL translation services, and provide access to an all-in-one SaaS platform that helps manage everything you need for running an online business. Like many solopreneurs, my work spans services, freelance projects, and contracted opportunities. It’s not always predictable—but it’s mine.

    Lately, I’ve been leading weekly team trainings with a group of Deaf individuals who are launching their own online businesses while still working full-time jobs. It’s been a powerful experience. Every session teaches me something new—not just about business, but about myself. The process of guiding others has deepened my own understanding and helped sharpen the skills needed to grow and sustain something meaningful.

    But let me be real with you—recently, things slowed down.

    Leads dried up. Engagement dropped. The usual momentum just wasn’t there.

    So I did something a lot of entrepreneurs are hesitant to admit: I pivoted.

    And that pivot came in a few different forms.

    One of the biggest shifts? I hopped off the content creation hamster wheel. Constantly churning out content across platforms was exhausting and unsustainable. Instead, I started investing more into email marketing—building deeper, more intentional relationships through direct communication.

    At the time of writing this, I’m still in the thick of it. Testing. Tweaking. Trying different sequences and messages to see what truly resonates. It’s a bunch of trial and error—but honestly, that’s what excites me. The ability to stay creative, adapt, and connect with people in more meaningful ways is exactly why I love building online.

    On top of email marketing, I’m also working on creating long-form videos in ASL. I’m still exploring the best platform to house them, but I’m leaning toward YouTube—that’s probably where I’ll start. Making my content accessible to the Deaf and signing community is important to me. I want to serve those who’ll benefit from it most. And if you find value in it while building your own path, I’d love to connect with you. I believe in collaboration and lifting each other up to make a collective impact. If that resonates with you—let’s connect.

    Another unexpected pivot? A job offer.

    Here’s the twist: the job was rooted in the exact same skill set I’ve developed over years as a solopreneur. Communication, project management, creative strategy—all of it aligned. More importantly, the company’s mission matched my values and the impact I want to create in the world. It felt like a win-win.

    It’s remote. It’s flexible. And it gives me the financial cushion I needed during what felt like a famine season in my business. To be honest, the mental break from constantly being in hustle mode has been a relief. I can breathe again. Regroup. Re-strategize.

    And that’s the beauty of being a solopreneur in today’s world—we can move fast. We can shift direction without the red tape. We can adapt.

    Because if we don’t pivot when necessary, we risk burning out—or worse, becoming irrelevant. It’s like the dinosaurs. (Okay, hear me out.) They didn’t adapt, and well… they’re gone. A more modern example? Blockbuster. They had a massive lead in the home video industry but failed to evolve when the streaming revolution hit. Meanwhile, companies that did adapt—like Netflix—thrived.

    Being nimble is a competitive advantage.

    So if you’re at a crossroads wondering what’s next for you—whether it’s launching a side hustle, starting an online business, taking a flexible job, or combining them all—I want to say this:

    There’s no one-size-fits-all.

    Sometimes the smartest move is to stay the course.
    Sometimes the wisest decision is to pivot.
    And sometimes the most empowering thing you can do… is both.

    Whatever path you choose, make sure it aligns with who you are and where you want to go. Because freedom isn’t just about entrepreneurship—it’s about designing a life that actually works for you.