How I Found My Niche as a One-Person Business
When I first started building my business, I thought I had to speak to everyone. The logic was simple: the more people I could help, the more opportunities I’d have. But in reality, trying to serve everyone meant my messaging was inconsistent, and I couldn’t clearly articulate who I was helping—or how.
It all clicked for me one day while watching a video from an online course. The lesson was clear: having a niche isn’t just helpful—it’s necessary. But when I sat down to figure out my niche, I hit a wall. Who was I helping? How could I position myself? The frustration of trying to connect with everyone but feeling like no one was engaging was overwhelming.
The turning point came when I started having regular conversations with Deaf folks and paying attention as an active listener. Those conversations were filled with insights. They helped me see the patterns in their challenges and showed me exactly how I could serve them.
How I Found My Niche
As a Deaf entrepreneur, I realized my niche was rooted in my own journey and experiences. I knew I could help Deaf dads like myself—those who were tired of trading time for money and wanted to create financial freedom for their families.
But the journey wasn’t without challenges. For example, I initially had tons of calls with leads who weren’t qualified. It drove my closing ratio down and left me feeling stuck. By reverse-engineering the problem, I uncovered the root cause: I had a branding issue. My messaging wasn’t clear enough to attract the right audience.
Once I addressed this, everything began to change. I focused on refining my niche and tailoring my content to the specific struggles and goals of my ideal audience. This shift not only improved my engagement but also allowed me to connect with clients like a Deaf dad who closed his first high-ticket client in just 30 days through my coaching.
Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.
Tips for Finding Your Niche
If you’re struggling to define your niche, here are some steps that worked for me:
- Start with Conversations: Talk to people who resonate with your initial ideas. Listen closely, and you’ll uncover valuable insights.
- Reflect on Your Journey: Ask yourself, “What challenges have I overcome that I can help others solve?”
- Be Willing to Adjust: Your niche may not be clear at first. Keep tweaking and refining until it aligns with your audience’s needs and your strengths.
- Focus on One Group: It’s okay to let go of the fear of leaving people out. Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.
Lessons Learned Behind the Scenes
One of the biggest mindset shifts I had to embrace was being okay with saying no to unqualified leads. At first, I wanted to help everyone. But I quickly realized that serving everyone left me stretched too thin and unclear in my messaging.
Letting go of that fear allowed me to focus on attracting the right clients—the ones who resonated with my message and were ready to take action. This clarity transformed my business and made my work more fulfilling.
Defining Your Ideal Audience
To define your audience, start by getting to know the people you’re already working with:
• What are their common struggles?
• What motivates them?
• How can your unique skills solve their challenges?
For me, it was about connecting authentically with my audience. I paid attention to the common experiences, struggles, and goals we shared. Those connections helped me build a stronger, more focused business.
Final Thoughts
Finding your niche is a journey, but it’s worth the effort. It brings clarity, focus, and purpose to your business, helping you attract the right people and make a bigger impact.
If you’re on this journey and want to stay updated on my progress, subscribe for updates sent to your inbox or email me to connect directly. I’d love to learn your thoughts and help you take the next steps in your business journey.