jordansangalang.com

Category: entrepreneurship

  • Behind the Scenes of a Solo Deaf Freelancer

    Behind the Scenes of a Solo Deaf Freelancer

    Working Alone in the Studio

    As a solo Deaf freelancer translating documents, videos, and content into ASL, the work can feel a little lonesome—especially when I’m holed up in my studio with just the lights and camera on me.

    After filming, I rewatch myself to make sure everything is clear and accurate. Then it’s off to the laptop, where I transfer the videos and open Final Cut Pro to trim, edit, and polish.

    Depending on the client’s request, I might:

    • Replace the background
    • Adjust colors
    • Tweak the lighting so I don’t appear to be “glowing”

    Once the video looks good, I upload it to the cloud, send the client the download link, and attach my invoice.

    Ta-da. Done. Then I wait—knowing payday is coming. Of course, if needed, I’ll do a redo. I take pride in my work and always aim to deliver my best.

    Collaboration and Valuable Feedback

    Sometimes projects require a bigger team, especially when the video will be widely published. That often means bringing in an ASL reviewer, who ensures clarity, accuracy, and correct sign choices before giving the final approval.

    Working with different reviewers and coaches has given me feedback I never received before—and it’s been invaluable.

    One big lesson: my facial expressions (NMS). I realized they sometimes unintentionally changed the meaning of messages. It was a habit I hadn’t noticed, but now I know how much it impacts clarity.

    I’ve also partnered with professional video editors, who shared tips to improve my technical setup. For example, one pointed out the shadows in my background. Since my home studio is small, removing shadows meant moving closer to the camera—but that also limited my signing space.

    Technical Breakthroughs

    Recently, I made a major discovery: manual camera settings beat Auto White Balance every time.

    Shadows in the background had been causing my camera to constantly readjust, which changed my skin tone throughout recordings. This created editing nightmares—especially with green screen effects.

    Switching to manual settings was a game changer.

    Lighting was another upgrade. At first, I used bright LED lights to minimize shadows, but they reflected too much on the green screen. Following a client’s video editor’s advice, I switched to softer lighting.

    The results?

    • A more natural on-camera look
    • Easier editing
    • A stronger presence as “the talent”

    The Ongoing Journey

    As a solo Deaf translator, there’s always something new to learn.

    Being coachable, professional, and open to feedback has been the key to:

    • Delivering higher-quality work
    • Strengthening client relationships
    • Building long-term collaborations

    What I value most is working with others who share the passion for making projects accessible in ASL with high-quality videos and translations.

    Building a Business From Home

    If you’re looking to build something from home, translation services are just one path. Personally, I also work in:

    • High-ticket sales
    • Coaching and mentorship
    • Health and wellness products
    • Sign language interpreting services

    And if translations aren’t your thing? You can still create a business by selling products or offering services people already use and need.

    Let’s Connect

    If this is something you’re interested in, comment below or send me a message. I’d love to connect and learn more about your goals!

    Lightning photoshoot studio

  • The Step Parents Can Take Today to Start an Online Business with Part-Time Hours

    From Research to Action: How Parents with Full-Time Jobs Can Start an Online Business

    Wrapping Up Q3: Proof That Part-Time Work Can Pay Off

    As we wrap up Q3 this year, I’ve generated nearly $20K in the last two months—working only part-time hours. This is in addition to my part-time job doing sales with another company.

    That steady income gives me the stability to build this on the side until it takes off. Now that I’m finishing up this project, my next focus is creating a system to bring new clients into the pipeline for Q4. My goal is to close out the year strong and step into the new year with momentum and a full pipeline that sets me up to scale.

    How Coaching and Mentorship Made This Possible

    None of this would have been possible without coaching and mentorship in the high-ticket sales space.

    The skills and experience I’ve gained have translated directly into building this additional income stream, all while working part-time hours. More importantly, I’ve discovered something I truly enjoy—work that has meaningful impact and aligns with my values and vision.

    And this is just the beginning.

    For Parents Stuck in Research Mode

    If you’re reading this as a parent with a full-time job, I know what you’re probably thinking:
    “That sounds great, but I don’t know where to start.”

    I’ve been there too—stuck in research mode, overwhelmed with options, trying to figure out the “perfect” pathbefore taking the first step. The truth is, the perfect time or plan doesn’t exist. What moves you forward is action.

    How You Can Get Started

    I’m opening spots to train, coach, and mentor parents who want to learn how to build a profitable online business—even while working full-time. I’ll give you the blueprint you need to get started and guide you every step of the way.

    The only requirements:

    • Willingness to invest in yourself
    • Being coachable
    • Taking consistent action
    • Ability to adapt and pivot along the way

    Confidence doesn’t come first—it’s built by doing, making mistakes, learning lessons, and moving forward stronger.

    A Message for Those On the Fence

    For those of you still on the fence, caught in research mode or stuck in analysis paralysis—this is your moment.

    I’d rather have you make a clear decision—whether it’s a “yes” or a “no”—than stay stuck in “maybe.” Because “maybe” keeps you exactly where you are.

    What You’ll Gain Beyond Income

    Taking action won’t just help you financially. You’ll also gain:

    • Health and well-being benefits
    • Increased time freedom and flexibility
    • The ability to build a business aligned with your values

    Once you learn these skills, you can apply them to build your own business and create a lifestyle that gives you more freedom.

    Next Steps

    If this speaks to you, let’s connect. I’d love to learn more about you, your goals, and your dreams.

    Take action today—your future self will thank you.

    Let’s Connect By Sending Me A Message.

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    Thanks for your message. Looking forward to connecting with you soon!

  • Thinking Small: Why Chasing Money Alone Won’t Build Your Future as a Deaf Parent

    Thinking Small: Why Chasing Money Alone Won’t Build Your Future as a Deaf Parent

    As a Deaf parent with a full-time job, you’re balancing work, family, and accessibility challenges while dreaming of financial freedom through extra income streams like sales, freelancing, or solopreneurship. But if your sole focus is making quick money, you’re thinking small.

    I learned from my mentor who said chasing money alone traps you in a cycle of hustle without progress. For Deaf parents, building sustainable side hustles means prioritising value, impact, and growth over short-term cash grabs. Here’s why this mindset matters and how you can adopt it to create thriving income streams that fit your busy life.

    Why a Money-Only Mindset Limits You

    Focusing only on money in sales, freelancing, or solopreneurship turns your efforts into transactional tasks. Every client call, project, or business idea becomes about the immediate paycheque, which can lead to burnout, especially when you’re already stretched thin as a working parent.

    This approach overlooks the bigger picture: building a reputation, leveraging your unique skills as a Deaf individual, and creating income streams that grow without consuming all your time. For Deaf parents, who often face communication barriers or limited flexibility, a money-centric mindset can mean settling for low-value gigs that don’t honour your expertise or fit your family’s needs.

    The Rationale Behind Thinking Bigger

    1. Value Creation Drives Sustainable Income

    As a Deaf parent, your lived experience, navigating a hearing world, advocating for accessibility, or mastering communication, gives you unique insights to offer clients or customers. A money-only focus might push you to take any sales deal or freelance gig, but prioritising value builds trust and recurring revenue.

    As a freelancer, I learned that by focusing on clients who valued my expertise over taking every gig, my income doubled through trust and repeat business.

    For example, a Deaf parent offering ASL translation services could specialise in creating accessible content for businesses, becoming a go-to expert rather than a one-off hire. By solving real problems, like helping companies enhance access or empowering clients with clear communication, you create loyal clients who return and refer others, fitting income around your busy schedule.

    2. Long-Term Growth Fits Your Limited Time

    With a full-time job and family responsibilities, time is your most precious resource. A money-only mindset might lead you to low-paying, time-intensive gigs, but investing in scalable skills or systems maximises your impact.

    I learned from high-ticket sales that top earners study trends and refine their craft to scale earnings without working harder. For Deaf parents, this could mean learning high-demand skills like digital marketing or creating a solopreneur product, such as an online ASL course, sales resources, PDF guides, or e-books for hearing parents or businesses.

    For instance, spending a few hours recording a course on a platform like Teachable can generate passive income long-term, unlike one-off sales calls. These efforts build streams that grow without demanding every evening or weekend.

    3. Impact Fuels Motivation Amid Challenges

    Burnout is real for Deaf parents managing work, parenting, and accessibility needs. Chasing money alone can feel like a grind, but focusing on impact, empowering others, sharing your story, or solving meaningful problems, keeps you driven.

    As a solopreneur, I learned that client testimonials about how my work changed lives were more motivating than any paycheque.

    As a Deaf parent, you might find purpose in freelancing as an accessibility consultant, helping businesses create inclusive workplaces, or launching a side hustle mentoring other Deaf professionals. This sense of purpose sustains you through late-night work sessions or communication frustrations, aligning your side hustle with your values.

    4. Building a Legacy That Inspires Your Family

    Thinking bigger means creating something lasting: a business, a reputation, or a community that reflects your journey as a Deaf parent. A branding expert emphasised that sharing expertise builds authority, attracting clients who value your vision.

    For example, a Deaf parent in sales could share their story of overcoming barriers to close high-ticket deals, inspiring others while attracting clients. A freelancer might create a blog about balancing freelancing with parenting, positioning themselves as a niche expert. Or a solopreneur could launch a product, like an e-book or video series on Deaf entrepreneurship, that empowers the community.

    These efforts not only generate income but also show your kids what’s possible, leaving a legacy of resilience and impact.

    How Deaf Parents Can Shift to a Bigger Mindset

    Here are actionable steps to build sustainable income streams while balancing your full-time job and family life:

    • Prioritise Client or Customer Value: Identify problems you’re uniquely qualified to solve. For example, offer ASL workshops, sales resources, or PDF guides for workplaces or create accessible social media content for small businesses, charging for your expertise rather than just your time.
    • Invest in Scalable Skills or Systems: Use tools like Zoom for remote freelancing or platforms like Gumroad to sell digital products (e.g., ASL guides, sales resources, or PDFs). I learned that automating invoices with digital tools saved hours weekly, freeing time for family.
    • Leverage Your Story: Share your journey as a Deaf parent on blogs, LinkedIn, or community forums to build trust and attract clients. As someone who sells and promotes products and services, I learned that authentic storytelling led to a partnership that tripled my leads.
    • Measure Impact Over Money: Track wins like client feedback, community engagement, or lives impacted. As a solopreneur, I learned that a 5-star review from a client who championed accessibility was a bigger victory than a single sale because it opened new opportunities.

    Why This Matters for Deaf Parents

    As a Deaf parent with a full-time job, you face unique challenges: communication barriers, time constraints, and the need for flexible income. Sales, freelancing, or solopreneurship can be game-changers, but only if you think beyond quick cash.

    By focusing on value, you stand out in competitive fields. By prioritising growth, you build income streams that don’t demand every spare minute. By chasing impact, you empower your community and inspire your family.

    I’d say with my journey thus far, I’d sum this up by saying: “Stop selling your time; sell your impact. That’s how you scale.” This approach creates a cycle where clients return, your reputation grows, and income flows without sacrificing family time.

    Conclusion

    Chasing money alone as a Deaf parent building a side hustle is a trap that leads to burnout and missed opportunities. By focusing on value, growth, and impact, you create income streams that fit your busy life and reflect your unique strengths.

    As my mentor put it, “Money follows when you make a difference, not just a dollar.” Think big, leverage your story, and build a future where financial freedom and family time coexist, for you, your kids, and the Deaf community.

  • Deaf and Burned by MLM? It Might’ve Been a Pyramid Scheme — Here’s the Truth

    Recently, a video went viral in the Deaf community. A Deaf person shared their personal story about being involved in an MLM (multi-level marketing) business and strongly discouraged others from joining one.

    I want to offer a different perspective — not to dismiss anyone’s experience, but to clarify what many people are actually talking about when they say “MLM.” Because here’s the truth: what most people are calling MLM is really a pyramid scheme in disguise.

    And that difference matters. A lot.

    Let’s Start With the Basics: What’s the Difference?

    A pyramid scheme is an illegal and unethical business model. It focuses solely (or mostly) on recruiting others, with little to no real product being sold. These kinds of schemes are built like a house of cards — as soon as people stop recruiting, the entire structure collapses.

    On the other hand, a legitimate MLM or network marketing company is product-driven. The income comes from selling products, and while recruiting is an option, it is not required to make money. A true MLM allows someone to earn commissions purely from product sales.

    What Went Wrong for Many People

    The truth is, many people feel burned not because of MLM itself, but because of how they were introduced to it. Some common issues:

    • They joined something that was unsustainable from the start
    • They were pressured with hype and emotional manipulation
    • They didn’t receive proper support, mentorship, or training
    • They were promised “easy money” with no real effort or skill building

    That’s not ethical. And I don’t support that kind of approach.

    In fact, one of the worst things I’ve seen is people pressuring others to join — especially when they know the person is already in a financially stressful situation. That’s not only unethical, it’s predatory.

    But Let’s Also Be Honest About This…

    Yes, there are people out there who know how to press all the right buttons to make you sign up.

    But at the end of the day, we all have to own our decisions.

    That person said what you wanted to hear. They gave you hope, desire, possibility — and maybe, in that moment, you didn’t stop to ask the hard questions. You didn’t let yourself be skeptical.

    And I get it. You were looking for a way out. A way forward. But blaming “MLM” as a whole might be the wrong target.

    There Is a Right Way to Do This

    I’ve been in the world of high-ticket sales and network marketing for a while. And when done right, there’s so much value that can come from it — especially if you’re Deaf and want more control over your time and income.

    Through a legitimate MLM or sales mentorship program, you can learn:

    • How to persuade and influence ethically
    • How to sell with confidence
    • How to speak clearly and communicate value
    • How to build an online business from anywhere

    These aren’t just business skills — these are life skills. Whether you stay in MLM or move on to something else, those skills stay with you.

    So What Should You Do Next?

    Be smart. Be cautious. Do your research. Ask questions before jumping in. Make sure it’s product-based. Make sure there’s mentorship and training. And make sure you’re not being pressured into something that doesn’t feel right.

    But don’t let one bad experience (yours or someone else’s) block you from building a better future on your terms.

    Ready to Build an Online Business Your Way?

    If you’re Deaf and want to build an online business your way — with the right guidance, without pressure, and based on real skills — I’d love to connect.

    Fill out the form below to book a call with me:

  • My Focus Now: Health, Income, Impact & Inclusion

    If you caught my last post, you know I’ve recently made a pivot—and I’m leaning into something that feels more aligned than ever before. I wanted to share what that looks like and what you can expect from me moving forward as I focus on four key areas: health, income, impact, and inclusion.

    These aren’t just buzzwords for me—they’re the foundation for how I live, work, and support others.

    🧠 Health: The Foundation of It All

    As we get older, our priorities shift—and for many of us, health becomes one of the biggest ones. I’ve noticed more people becoming health-conscious, paying closer attention to what they eat, how they move, and what they allow into their bodies. And yet, I still see people unknowingly consuming products loaded with toxins, plastics, and acidic compounds that compromise their immune system and create environments in the body where harmful bacteria and parasites thrive.

    The worst part? So many people feel tired or off and think it’s just normal. But it’s not. These subtle but persistent symptoms are often a result of toxic overload—something that’s preventable with the right awareness and choices.

    One of the things I’m passionate about is helping people choose better—for their bodies, their homes, and their long-term health.

    💸 Income: Creating Real Solutions with Real Products

    Let’s be honest: we all want more financial breathing room. Whether it’s to travel more, spend time with family, or simply stop living paycheck to paycheck. But instead of selling generic “courses about how to sell a course,” I focus on something real: products that solve real problems.

    I show people how to create multiple streams of income by offering wellness solutions they use and believe in. No fluff. No hype. Just honest, duplicatable steps that start with helping others.

    The truth is: if you’re reading this, you already have what it takes to build online income. The tools are available, and you don’t have to do it alone. What it takes is an open mind, a willingness to learn, and most importantly—action.

    🌍 Impact: When You Align with What You Believe

    For me, the money has never been the main driver—it’s always been the impact. There’s something powerful about using your time and talents to create meaningful change in the lives of others. That could mean introducing someone to a product that helps with their energy, mindset, or health… or simply showing them a new way to create income for their family.

    But to have a lasting impact, it has to mean something to you. It should feel like a mission, a calling—something you’d still talk about even if no one was watching. That’s the kind of purpose that keeps you going when things get hard. That’s what I aim to model, and help others discover too.

    🤝 Inclusion: Accessibility Is Not Optional

    As a Deaf entrepreneur, husband, and dad, I live with a daily understanding of how often things are designed without inclusion in mind. Accessibility—especially for the Deaf community—often comes as an afterthought. But it shouldn’t.

    That’s why part of my work involves creating and advocating for accessible content in ASL and encouraging companies to prioritize interpretation and inclusion as the standard, not the exception.

    My deeper mission is to empower Deaf parents to create freedom on their own terms—freedom of time, location, and finances—without sacrificing access to the tools and resources they need.

    ⸻

    Where I’m Going from Here

    Right now, I’m investing more into email marketing and long-form ASL content—two things that allow me to create lasting value without being stuck on the content creation hamster wheel.

    Email gives me a direct line to connect, educate, and inspire—on my own terms. And I’m experimenting (as I write this!) with what works best. It’s a process of trial and error, but that’s the part I love. It’s flexible, creative, and gives me the freedom to adapt as I go.

    I’m also working on building a video series in American Sign Language to make my content more accessible to the Deaf community. I’m leaning toward hosting it on YouTube—at least for now. My goal is to create a space where others can learn, grow, and connect with content that actually reflects them.

    If you find any of this helpful—or if you’re navigating your own pivot, building something new, or simply want to be part of a community that values health, income, impact, and inclusion—I’d love to connect with you.

    Let’s build something better, together.

    💬 Reach out anytime or drop a comment—I’m just a message away.

  • Building a Strong Value Proposition

    Have You Struggled to Clearly Explain Your Value?

    In the early days of my business, I knew I had valuable skills. I was helping Deaf and hearing communities through ASL translation, coaching, and other services. But when it came time to explain what I did and why it mattered, I struggled.

    I tried to be everything to everyone. I thought casting a wide net would help me attract more clients, but instead, it left people confused about what I offered. Potential clients didn’t understand how I could help them, and honestly, I wasn’t sure how to explain it.

    When I finally got serious about clarifying my value proposition, everything changed. Suddenly, I wasn’t chasing clients—they were coming to me.

    If you’ve ever struggled to define the problem you solve or explain the unique value you bring to the table, keep reading. I’ll share how I clarified my value proposition and how it transformed my business.

    What Is a Value Proposition and Why Does It Matter?

    A value proposition is a simple, clear statement that explains:

    • The problem you solve.
    • Who you solve it for.
    • What makes your solution unique.

    Why is it important? Because a strong value proposition sets you apart in a crowded market. It attracts the right clients and builds trust because people can see exactly how you’ll help them.

    When you can clearly express your value, you stop competing for attention. Your ideal audience knows why they need you—and that’s incredibly powerful.

    How I Clarified My Value Proposition

    The Struggles I Faced Early On

    When I first started, I wanted to help everyone. I offered ASL translation services, interpreting, and coaching, thinking the more I offered, the better my chances of landing clients. But this approach left me overwhelmed and scattered.

    I spent hours on calls with leads who weren’t aligned with my services or goals. These conversations drained my energy and drove down my closing ratio.

    The Turning Point

    The real shift happened when I reflected on my audience. I realized I needed to focus on the people I connected with most: Deaf parents who wanted financial freedom and time for their families.

    I reworked my messaging to focus on their unique struggles—balancing a full-time job, supporting a family, and wanting more from life. I started explaining how my coaching could teach them high-ticket sales skills to build a sustainable income stream.

    The impact was immediate. My leads became more aligned, my conversations more meaningful, and my results more consistent.

    One example stands out. A Deaf dad came to me struggling to make time for his family while growing his income. After working together, he landed a high-ticket client within 30 days. Seeing his success reinforced that I was on the right path.

    How to Build Your Value Proposition

    If you’re ready to clarify your value proposition, here’s how to get started:

    1. Clarify the Problem You Solve

    Ask yourself: What problem are my ideal clients facing, and how can I help them? For me, it was helping Deaf parents achieve financial freedom while balancing family life.

    2. Identify Your Unique Value

    Think about what makes your approach special. My personal experience as a Deaf entrepreneur allows me to connect deeply with my clients because I’ve been where they are.

    3. Communicate It Clearly

    Use simple, direct language. Test your message by sharing it with friends or clients. Refine it until it’s memorable and specific.

    Here’s an example of my refined value proposition:

    “I help Deaf parents achieve financial freedom by teaching them high-ticket sales strategies while balancing family life.”

    Here’s an example of my own value proposition showing how clarity makes a difference:

    Before Value Proposition

    “I help anyone who needs ASL services, translation, or coaching. My goal is to make things accessible, provide support, and help people succeed.”

    Why it’s unclear:

    • Too broad—doesn’t specify who you’re helping or the specific problem you’re solving.
    • Lacks differentiation—doesn’t explain why your approach or services are unique.

    After Value Proposition

    “I help Deaf parents with full-time jobs create extra income streams through high-ticket sales coaching, empowering them to achieve financial, time, and location freedom while spending more quality time with their families. My unique approach blends my lived experience as a Deaf entrepreneur with proven strategies to build sustainable success.”

    Why it works:

    • Clear problem: Addresses the challenge of trading time for dollars and lack of financial freedom.
    • Specific audience: Focuses on Deaf parents with full-time jobs.
    • Unique value: Highlights your lived experience and tailored strategies.

    Personal Lessons Learned

    Letting Go of Trying to Help Everyone

    One of the hardest mindset shifts I had to embrace was being okay with saying no to unqualified leads. At first, it felt counterintuitive—I wanted to help as many people as possible. But I learned that specificity creates trust.

    By narrowing my focus, I was able to connect with clients who truly aligned with my services. These clients were motivated, ready to learn, and open to growth, which made the work more rewarding for both of us.

    Authenticity Attracts the Right Clients

    When I started sharing my journey and speaking directly to my audience’s challenges, I noticed a shift. People began reaching out, saying they resonated with my story. Authenticity has been the key to building trust and lasting connections.

    Cover photo of a live interview with a 7-figure online business mentor.

    Ready to Define Your Value Proposition?

    If you’re feeling stuck, here’s my advice:

    • Take a step back and ask yourself what problem you solve better than anyone else.
    • Think about who you love working with and what makes your approach unique.
    • Don’t be afraid to say no to work that doesn’t align with your goals.

    Building a strong value proposition takes time, but once you have it, it will transform your business.

    Let’s Stay Connected

    Want more insights on building a one-person business? Subscribe for updates and weekly tips. Have questions or need help clarifying your value proposition? Reach out to me via email—I’m more than happy to connect and to see if I can help.

  • Finding Your Niche

    How I Found My Niche as a One-Person Business

    When I first started building my business, I thought I had to speak to everyone. The logic was simple: the more people I could help, the more opportunities I’d have. But in reality, trying to serve everyone meant my messaging was inconsistent, and I couldn’t clearly articulate who I was helping—or how.

    It all clicked for me one day while watching a video from an online course. The lesson was clear: having a niche isn’t just helpful—it’s necessary. But when I sat down to figure out my niche, I hit a wall. Who was I helping? How could I position myself? The frustration of trying to connect with everyone but feeling like no one was engaging was overwhelming.

    The turning point came when I started having regular conversations with Deaf folks and paying attention as an active listener. Those conversations were filled with insights. They helped me see the patterns in their challenges and showed me exactly how I could serve them.

    How I Found My Niche

    As a Deaf entrepreneur, I realized my niche was rooted in my own journey and experiences. I knew I could help Deaf dads like myself—those who were tired of trading time for money and wanted to create financial freedom for their families.

    But the journey wasn’t without challenges. For example, I initially had tons of calls with leads who weren’t qualified. It drove my closing ratio down and left me feeling stuck. By reverse-engineering the problem, I uncovered the root cause: I had a branding issue. My messaging wasn’t clear enough to attract the right audience.

    Once I addressed this, everything began to change. I focused on refining my niche and tailoring my content to the specific struggles and goals of my ideal audience. This shift not only improved my engagement but also allowed me to connect with clients like a Deaf dad who closed his first high-ticket client in just 30 days through my coaching.

    Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.

    Tips for Finding Your Niche

    If you’re struggling to define your niche, here are some steps that worked for me:

    • Start with Conversations: Talk to people who resonate with your initial ideas. Listen closely, and you’ll uncover valuable insights.
    • Reflect on Your Journey: Ask yourself, “What challenges have I overcome that I can help others solve?”
    • Be Willing to Adjust: Your niche may not be clear at first. Keep tweaking and refining until it aligns with your audience’s needs and your strengths.
    • Focus on One Group: It’s okay to let go of the fear of leaving people out. Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.

    Lessons Learned Behind the Scenes

    One of the biggest mindset shifts I had to embrace was being okay with saying no to unqualified leads. At first, I wanted to help everyone. But I quickly realized that serving everyone left me stretched too thin and unclear in my messaging.

    Letting go of that fear allowed me to focus on attracting the right clients—the ones who resonated with my message and were ready to take action. This clarity transformed my business and made my work more fulfilling.

    Defining Your Ideal Audience

    To define your audience, start by getting to know the people you’re already working with:

    • What are their common struggles?

    • What motivates them?

    • How can your unique skills solve their challenges?

    For me, it was about connecting authentically with my audience. I paid attention to the common experiences, struggles, and goals we shared. Those connections helped me build a stronger, more focused business.

    Final Thoughts

    Finding your niche is a journey, but it’s worth the effort. It brings clarity, focus, and purpose to your business, helping you attract the right people and make a bigger impact.

    If you’re on this journey and want to stay updated on my progress, subscribe for updates sent to your inbox or email me to connect directly. I’d love to learn your thoughts and help you take the next steps in your business journey.

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  • This is the First Step Before Starting an Online Business

    Choosing the Right Type of Brand for Your Online Business Journey

    Welcome to the first step in building a scaleable online business. I’m glad you’re here, and if you’re anything like me—a parent with a full-time job, looking for a way to create something meaningful that offers both freedom and security—you’re in the right place.

    I invite you to join me on this journey as I build my own online business, one step at a time. My mission? To show that creating a successful business is entirely doable with the right approach, mindset, and commitment to the process. Through this series, I’ll share what I’m learning, what’s working, and the challenges I’m overcoming—all with the hope that it inspires you to take action and build something for yourself.

    If you’re ready to start your own journey and build a business alongside me, reach out to me by filling out the form below to get started. The best time to start is today—let’s take that first step together.

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    Thank you for your response. ✨

    When building your online business, it’s important to consider your branding. Your brand will shape how people perceive you, trust you, and ultimately decide to do business with you. Let’s start with the three types of branding and explore which one suits your journey best.

    What Are the Three Types of Brands?

    The first step in building an online business is deciding what type of brand you want to create. There are three main types to consider:

    1. Personal Brand – A brand built around you as an individual.

    2. Faceless Brand – A brand focused on a niche, product, or mission without showcasing your identity.

    3. Business Brand – A formal company or business entity that operates independently of you.

    Each type has unique strengths and challenges, so let’s break them down to help you determine which one is right for your journey.

    1. Personal Brand

    A personal brand revolves around you. It’s built on your experiences, personality, skills, and values. You’re the face of the brand, which can be highly effective for building trust and connecting with your audience.

    Pros of a Personal Brand:
    • Builds trust quickly—people connect with people.
    • Cost-effective to start with minimal tools (social media, blogs, etc.).
    • Easy to pivot into new industries or niches.
    • Great for high-ticket sales, coaching, or affiliate marketing.
    Cons of a Personal Brand:
    • Requires consistent personal involvement (e.g., videos, social media).
    • Harder to scale—your business relies on you.
    • Risky if you prefer to keep your side hustle discreet.
    Best For:
    • Beginners looking to build trust and sell high-ticket offers.
    • Those comfortable being the face of their business.
    2. Faceless Brand

    A faceless brand operates without tying your identity to the business. It’s built around a specific niche, product, or mission, which allows you to remain behind the scenes.

    Pros of a Faceless Brand:
    • Discreet—you can build it quietly without risking your day job.
    • Highly scaleable—you can outsource and grow without your direct involvement.
    • Long-term viability—faceless brands are easier to sell or pass on.
    • Ideal for content-based businesses (e.g., blogs, YouTube channels, or digital products).
    Cons of a Faceless Brand:
    • Slower to build trust compared to a personal brand.
    • May require upfront investments in branding, marketing, or tools.
    • Longer sales cycle—it takes time to establish credibility.
    Best For:
    • Parents or professionals who prefer privacy.
    • Those interested in creating passive income streams or building a sellable asset.
    3. Business Brand

    A business brand represents a formal company or organization. It’s the most professional and scaleable option, often targeting a broader audience or solving larger problems.

    Pros of a Business Brand:
    • Perceived as professional and credible, especially in B2B markets.
    • Easier to secure partnerships, funding, and brand deals.
    • Highly scaleable—doesn’t depend on your personal involvement.
    • Attractive for acquisition or buyouts.
    Cons of a Business Brand:
    • Requires more time, resources, and upfront investment.
    • Harder to manage while maintaining a 9-to-5 job.
    • Slower trust-building process, especially for beginners.
    Best For:
    • Experienced entrepreneurs ready to scale professionally.
    • Those aiming for large-scale partnerships or corporate opportunities.
    Which Brand Type Is Right for You?

    If you’re new to online business, here’s what I recommend:

    • Start with a Personal Brand if you want to test ideas, build trust quickly, and directly connect with your audience. This is perfect for high-ticket affiliate marketing or coaching.
    • Consider a Faceless Brand if you want to remain discreet or prefer a low-profile approach while building a long-term, scaleable business.
    • Go for a Business Brand if you’re experienced and ready to build something larger that doesn’t rely on you personally.
    Balancing Your Side Hustle with Your Full-Time Job

    One of the most important things to consider when starting your online business is how it aligns with your current life and career:

    • Personal Brand: Builds trust quickly, but it makes you publicly visible. If your employer has strict policies about side hustles, this might not be the best choice.
    • Faceless Brand: Perfect if you want to stay under the radar. It’s ideal for building something sustainable without drawing attention.
    • Business Brand: Highly professional but requires more effort and investment upfront, which could interfere with your job if not managed carefully.
    Tips for Discretion:
    • Work on your side hustle outside of work hours.
    • Use a brand type that aligns with your current skills and keeps your professional life intact.
    • Review your employment contract for any restrictions on outside business activities.

    Trust, Sales Cycles, and Scaleability

    AspectPersonal BrandFaceless BrandBusiness Brand
    Trust FactorHighMediumMedium to High
    Sales Cycle SpeedFastSlowerMedium
    ScaleabilityLimitedHighHigh
    Suited for Beginners?YesYesNo
    Can Be Bought Out?RareYesYes

    Take the First Step Today

    Starting a side hustle can feel overwhelming, but you don’t have to do it alone. Whether you choose a personal, faceless, or business brand, the key is to start small, stay consistent, and focus on providing value. Over time, you’ll gain the confidence and clarity to scale your business into something life-changing.

    Again, if you’re ready to take action and build your online business alongside me, reach out to me by filling out the form below to get started. Let’s take that first step together—your future self will thank you.

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    Thank you for your response. ✨

    What type of brand feels right for your journey? Let me know in the comments—I’d love to know what your thoughts are!

  • Rebuilding A One-Person Scaleable Online Business for 2025

    2024 has been a pivotal year for me.

    It was the year I took the jump into building an online business selling high-ticket health and wellness products as well as coaching and mentoring a team of Deaf fathers and their spouses. Within 6 months, I built a team with 6 Deaf fathers along with their spouse and partners.

    It was a learning curve for me because when I started, I had to learn as I go. Be adaptable and be agile when necessary to keep the needle moving in the business.

    This was all done manually, no systems and automations in place. Built the business using social media platforms, group messages, and emails.

    Also, receive numerous objections from skeptics and doubters. I even had a well-known person make a vlog about me and my business saying that it’s likely to be a pyramid scheme or scam.

    I understand when I first started out, it was new and unfamiliar for most of my network when I shared about this online business opportunity.

    I mean I get it, there are scammers touting around saying you can make 5-figure months quick. In reality, it takes time.

    So, what I’ll be doing different this year is that I’ll be building a new one-person scaleable online business.

    Within the next 13 weeks, I’ll be documenting weekly updates on how I’m building it.

    I’ll share tips, roadblocks I encountered and challenges I had to overcome while rebuilding.

    My intentions here are to be transparent and build trust from you that I can help you build yours as well.

    Comment below to start a conversation and to follow me along in this journey.

    Otherwise, subscribe to follow me on this journey.