Is it a skill?

If so, it might be worth learning.

If so, it might pay to let someone who has learned it take care of it.

Coding is a skill. But it’s not clear that the person who knows how to code should be doing your design.

Teaching is a skill. But simply because someone is good at a craft doesn’t mean that they know how to teach it.

Copywriting is a skill. Having access to the Mailchimp password doesn’t make you a skilled copywriter.

Selling is a skill. The person who owns the organization or cares about the charity might not be the best person to go on the sales call.

Proximity is not the same as skill.

Note: This is a repost from Seth Godin’s blog.


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