This is the First Step Before Starting an Online Business

Choosing the Right Type of Brand for Your Online Business Journey

Welcome to the first step in building a scaleable online business. I’m glad you’re here, and if you’re anything like me—a parent with a full-time job, looking for a way to create something meaningful that offers both freedom and security—you’re in the right place.

I invite you to join me on this journey as I build my own online business, one step at a time. My mission? To show that creating a successful business is entirely doable with the right approach, mindset, and commitment to the process. Through this series, I’ll share what I’m learning, what’s working, and the challenges I’m overcoming—all with the hope that it inspires you to take action and build something for yourself.

If you’re ready to start your own journey and build a business alongside me, reach out to me by filling out the form below to get started. The best time to start is today—let’s take that first step together.

When building your online business, it’s important to consider your branding. Your brand will shape how people perceive you, trust you, and ultimately decide to do business with you. Let’s start with the three types of branding and explore which one suits your journey best.

What Are the Three Types of Brands?

The first step in building an online business is deciding what type of brand you want to create. There are three main types to consider:

1. Personal Brand – A brand built around you as an individual.

2. Faceless Brand – A brand focused on a niche, product, or mission without showcasing your identity.

3. Business Brand – A formal company or business entity that operates independently of you.

Each type has unique strengths and challenges, so let’s break them down to help you determine which one is right for your journey.

1. Personal Brand

A personal brand revolves around you. It’s built on your experiences, personality, skills, and values. You’re the face of the brand, which can be highly effective for building trust and connecting with your audience.

Pros of a Personal Brand:

• Builds trust quickly—people connect with people.

• Cost-effective to start with minimal tools (social media, blogs, etc.).

• Easy to pivot into new industries or niches.

• Great for high-ticket sales, coaching, or affiliate marketing.

Cons of a Personal Brand:

• Requires consistent personal involvement (e.g., videos, social media).

• Harder to scale—your business relies on you.

• Risky if you prefer to keep your side hustle discreet.

Best For:

• Beginners looking to build trust and sell high-ticket offers.

• Those comfortable being the face of their business.

2. Faceless Brand

A faceless brand operates without tying your identity to the business. It’s built around a specific niche, product, or mission, which allows you to remain behind the scenes.

Pros of a Faceless Brand:

• Discreet—you can build it quietly without risking your day job.

• Highly scaleable—you can outsource and grow without your direct involvement.

• Long-term viability—faceless brands are easier to sell or pass on.

• Ideal for content-based businesses (e.g., blogs, YouTube channels, or digital products).

Cons of a Faceless Brand:

• Slower to build trust compared to a personal brand.

• May require upfront investments in branding, marketing, or tools.

• Longer sales cycle—it takes time to establish credibility.

Best For:

• Parents or professionals who prefer privacy.

• Those interested in creating passive income streams or building a sellable asset.

3. Business Brand

A business brand represents a formal company or organization. It’s the most professional and scaleable option, often targeting a broader audience or solving larger problems.

Pros of a Business Brand:

• Perceived as professional and credible, especially in B2B markets.

• Easier to secure partnerships, funding, and brand deals.

• Highly scaleable—doesn’t depend on your personal involvement.

• Attractive for acquisition or buyouts.

Cons of a Business Brand:

• Requires more time, resources, and upfront investment.

• Harder to manage while maintaining a 9-to-5 job.

• Slower trust-building process, especially for beginners.

Best For:

• Experienced entrepreneurs ready to scale professionally.

• Those aiming for large-scale partnerships or corporate opportunities.

Which Brand Type Is Right for You?

If you’re new to online business, here’s what I recommend:

• Start with a Personal Brand if you want to test ideas, build trust quickly, and directly connect with your audience. This is perfect for high-ticket affiliate marketing or coaching.

• Consider a Faceless Brand if you want to remain discreet or prefer a low-profile approach while building a long-term, scaleable business.

• Go for a Business Brand if you’re experienced and ready to build something larger that doesn’t rely on you personally.

Balancing Your Side Hustle with Your Full-Time Job

One of the most important things to consider when starting your online business is how it aligns with your current life and career:

• Personal Brand: Builds trust quickly, but it makes you publicly visible. If your employer has strict policies about side hustles, this might not be the best choice.

• Faceless Brand: Perfect if you want to stay under the radar. It’s ideal for building something sustainable without drawing attention.

• Business Brand: Highly professional but requires more effort and investment upfront, which could interfere with your job if not managed carefully.

Tips for Discretion:

• Work on your side hustle outside of work hours.

• Use a brand type that aligns with your current skills and keeps your professional life intact.

• Review your employment contract for any restrictions on outside business activities.

Trust, Sales Cycles, and Scaleability

Take the First Step Today

Starting a side hustle can feel overwhelming, but you don’t have to do it alone. Whether you choose a personal, faceless, or business brand, the key is to start small, stay consistent, and focus on providing value. Over time, you’ll gain the confidence and clarity to scale your business into something life-changing.

Again, if you’re ready to take action and build your online business alongside me, reach out to me by filling out the form below to get started. Let’s take that first step together—your future self will thank you.

What type of brand feels right for your journey? Let me know in the comments—I’d love to know what your thoughts are!