Author: Jordan

As a Deaf dad, accessibility is not an abstract concept for me. It shows up in my work, my parenting, my community involvement, and in the everyday digital spaces my family and I navigate. It also shows up in conversations—often small, well-intentioned ones—that reveal how misunderstood Deaf accessibility still is.

One such conversation recently took place on a social media messaging platform, and it highlighted a gap that many hearing content creators don’t realize exists.

The creator reached out to me first, likely in the context of business, leads, or collaboration. She shared about her regular content posting and YouTube channel. As someone grounded in Deaf culture and accessibility work, I saw an opportunity to gently raise awareness about how her content could be more accessible to Deaf audiences—particularly Deaf leads, prospects, and clients.

I suggested incorporating American Sign Language (ASL) for key videos, such as signed translations or interpretations.

Her response was:

“But it’s accessible with captions! And it’s my understanding most Deaf people can read English.”

The exchange was polite and not hostile. Yet it reflected several deeply rooted misconceptions about Deaf accessibility—misconceptions that remain widespread in Canada. This experience is worth sharing not to single out one person, but to raise awareness about a systemic issue that continues to shape who is included and who is left out online.

Captions Are Important—But They Are Not the Same as Access

Captions play an important role in accessibility. They help many Deaf and hard-of-hearing people access spoken content, and when done well, they can include speaker identification and sound cues.

However, captions alone are not an equivalent solution for the Deaf community.

ASL Is a First Language for Many Deaf People

For many Deaf Canadians—especially those who are prelingually Deaf and culturally Deaf—ASL is their first and primary language. ASL is not English on the hands. It is a fully developed visual language with its own grammar, syntax, and cultural meaning.

ASL is experienced through movement, facial expression, and spatial relationships—not through reading text. When captions are presented in English, they assume fluency in a language that may be a second language for many Deaf people.

In the Canadian context, this also includes la langue des signes québécoise (LSQ) and Indigenous sign languages used in some communities. Deaf Canadians are linguistically diverse, and English is not automatically the most accessible option.

Captions Increase Cognitive Load

Reading captions while watching visuals requires constant eye movement and mental processing. This can be especially challenging for fast-paced, technical, or emotionally nuanced content—particularly when captions are auto-generated and inaccurate (often referred to as “craptions”).

ASL naturally conveys tone, emphasis, emotion, and intent through non-manual signals. For native signers, ASL often provides a clearer and more complete experience than written English captions.

The Deaf Community Is Not One-Size-Fits-All

Some Deaf people rely on captions. Some rely on ASL. Many prefer both. Needs vary depending on age of language exposure, education, identity, and access history.

The statement “most Deaf people can read English” reflects a common assumption, but it oversimplifies reality. Research consistently shows wide variation in English literacy among Deaf individuals—largely due to language deprivation and systemic barriers in education.

Assuming captions are sufficient for “most” people inevitably excludes those who already face the greatest barriers.

What Canadian Deaf-Led Advocacy Has Long Said

These issues are not new. Deaf-led organizations in Canada have been clear for decades:

• The Canadian Association of the Deaf – Association des Sourds du Canada (CAD-ASC) advocates for the recognition and use of ASL, LSQ, and Indigenous sign languages. CAD-ASC played a key role in shaping the Accessible Canada Act, which explicitly names these sign languages in federal law and affirms the right to accessible communication.
• The Canadian Hard of Hearing Association (CHHA) promotes accessible communities while recognizing the diverse communication needs across Deaf and hard-of-hearing populations.
• Canadian service providers such as Asign demonstrate how sign language interpreting, translation, and on-demand solutions remove real-world communication barriers in workplaces, education, and digital spaces.

These perspectives align with international standards like the Web Content Accessibility Guidelines (WCAG), which recognize sign language as a necessary accessibility option—not an enhancement—for prerecorded content.

“But It’s Accessible”: A Hearing-Centred Starting Point

The response I received reflects a common hearing-centred mindset: captions are seen as “doing accessibility,” often based on general advice rather than Deaf input.

The phrase “my understanding” matters. It signals reliance on assumptions rather than lived experience or Deaf-led knowledge. This is not about blame. Many hearing creators simply haven’t been exposed to Deaf linguistic realities.

As a Deaf dad, I see how these assumptions show up everywhere—from online content to education systems to public services. They are rarely intentional, but their impact is real.

Moving Toward Meaningful Accessibility

Accessibility is not about perfection. It’s about choice, equity, and listening.

Practical steps for Canadian content creators include:

• Providing accurate, well-timed captions as a baseline.
• Offering ASL or LSQ options for key content through signed videos, picture-in-picture interpreters, or separate sign language translations.
• Consulting Deaf ASL/LSQ professionals and Deaf community members.
• Asking audiences what they need instead of assuming.
• Learning from Deaf-led organizations and Canadian accessibility frameworks.

When accessibility is done well, everyone benefits. Deaf people gain meaningful participation—not partial access. Creators expand their reach and build trust with communities too often overlooked.

Let’s Keep the Conversation Going

If you’re a content creator, educator, employer, or organization in Canada, I invite you to reflect:

Who might your current accessibility choices unintentionally exclude?

This post isn’t meant to end the conversation—it’s meant to open one.

As a Deaf dad and community advocate, I believe real accessibility grows through dialogue, curiosity, and a willingness to learn. If you have questions, reflections, or experiences to share, I welcome them. Let’s continue building digital spaces where Deaf people are not an afterthought, but an integral part of the audience from the start.