Thoughts, Insights, & Posts

  • Week 7: Creating a Content Strategy That Builds Authority and Trust

    Introduction: In today’s fast-paced digital world, consistent content creation isn’t just about visibility—it’s about building authority and trust. But staying consistent as a solopreneur requires a clear strategy and strong commitment. Let me share how I approached this process, the lessons I’ve learned, and how you can create a content strategy that resonates with your…

  • Marketing on a Budget: Strategies That Work for Solopreneurs

    Introduction: Breaking the Myth of Big Budgets Marketing as a solopreneur comes with its challenges—especially when your budget is limited. Many think success is tied to expensive ad campaigns or hiring a team, but I’ve found that creativity and organic strategies can be even more effective. Through trial and error, I discovered the power of…

  • Choosing the Right Tools and Platforms

    As a solopreneur, I’ve learned that choosing the right tools and platforms can make or break your business. The tools you pick don’t just support your workflow—they’re the foundation of your growth. They allow you to save time, scale effectively, and focus on what truly matters. In this post, I’m sharing the tools I rely…

  • How I’m Building a Scalable One-Person Business Without Managing a Team

    Have you ever felt overwhelmed by the idea of scaling your business because you didn’t want to manage a team? If that resonates with you, you’re not alone. As a solopreneur, I’ve faced this same challenge. I knew I wanted to grow my business, but I didn’t want to spend my days managing people or…

  • Building a Strong Value Proposition

    Have You Struggled to Clearly Explain Your Value? In the early days of my business, I knew I had valuable skills. I was helping Deaf and hearing communities through ASL translation, coaching, and other services. But when it came time to explain what I did and why it mattered, I struggled. I tried to be…

  • Finding Your Niche

    How I Found My Niche as a One-Person Business When I first started building my business, I thought I had to speak to everyone. The logic was simple: the more people I could help, the more opportunities I’d have. But in reality, trying to serve everyone meant my messaging was inconsistent, and I couldn’t clearly…

  • This is the First Step Before Starting an Online Business

    Choosing the Right Type of Brand for Your Online Business Journey Welcome to the first step in building a scaleable online business. I’m glad you’re here, and if you’re anything like me—a parent with a full-time job, looking for a way to create something meaningful that offers both freedom and security—you’re in the right place.…

  • Re-building A One-Person Scaleable Online Business for 2025

    2024 has been a pivotal year for me. It was the year I took the jump into building an online business selling high-ticket health and wellness products as well as coaching and mentoring a team of Deaf fathers and their spouses. Within 6 months, I built a team with 6 Deaf fathers along with their…

  • Caption Designs Over the Years

    With the recent reactions from the Deaf community and advocates about how hearing-owned companies selling caption glasses as well as using Deaf influencers to sell their product, I had the time to mull it over on why this issue keeps happening again. I’m all for accessible and inclusive AI and technology but it appears many…

  • Are Caption Glasses Truly Accessible for Deaf Individuals?

    There’s been recent buzz about caption glasses, with some in the Deaf community feeling they exploit rather than empower. As a Deaf individual who communicates in ASL, I wanted to share my perspective. What Caption Glasses Offer Caption glasses can provide one-way access to information—primarily converting spoken language into English captions. While this may be…