Blog

  • Finding Your Niche

    How I Found My Niche as a One-Person Business

    When I first started building my business, I thought I had to speak to everyone. The logic was simple: the more people I could help, the more opportunities I’d have. But in reality, trying to serve everyone meant my messaging was inconsistent, and I couldn’t clearly articulate who I was helping—or how.

    It all clicked for me one day while watching a video from an online course. The lesson was clear: having a niche isn’t just helpful—it’s necessary. But when I sat down to figure out my niche, I hit a wall. Who was I helping? How could I position myself? The frustration of trying to connect with everyone but feeling like no one was engaging was overwhelming.

    The turning point came when I started having regular conversations with Deaf folks and paying attention as an active listener. Those conversations were filled with insights. They helped me see the patterns in their challenges and showed me exactly how I could serve them.

    How I Found My Niche

    As a Deaf entrepreneur, I realized my niche was rooted in my own journey and experiences. I knew I could help Deaf dads like myself—those who were tired of trading time for money and wanted to create financial freedom for their families.

    But the journey wasn’t without challenges. For example, I initially had tons of calls with leads who weren’t qualified. It drove my closing ratio down and left me feeling stuck. By reverse-engineering the problem, I uncovered the root cause: I had a branding issue. My messaging wasn’t clear enough to attract the right audience.

    Once I addressed this, everything began to change. I focused on refining my niche and tailoring my content to the specific struggles and goals of my ideal audience. This shift not only improved my engagement but also allowed me to connect with clients like a Deaf dad who closed his first high-ticket client in just 30 days through my coaching.

    Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.

    Tips for Finding Your Niche

    If you’re struggling to define your niche, here are some steps that worked for me:

    • Start with Conversations: Talk to people who resonate with your initial ideas. Listen closely, and you’ll uncover valuable insights.
    • Reflect on Your Journey: Ask yourself, “What challenges have I overcome that I can help others solve?”
    • Be Willing to Adjust: Your niche may not be clear at first. Keep tweaking and refining until it aligns with your audience’s needs and your strengths.
    • Focus on One Group: It’s okay to let go of the fear of leaving people out. Serving a specific group doesn’t exclude others; it simply gives you clarity and focus.

    Lessons Learned Behind the Scenes

    One of the biggest mindset shifts I had to embrace was being okay with saying no to unqualified leads. At first, I wanted to help everyone. But I quickly realized that serving everyone left me stretched too thin and unclear in my messaging.

    Letting go of that fear allowed me to focus on attracting the right clients—the ones who resonated with my message and were ready to take action. This clarity transformed my business and made my work more fulfilling.

    Defining Your Ideal Audience

    To define your audience, start by getting to know the people you’re already working with:

    • What are their common struggles?

    • What motivates them?

    • How can your unique skills solve their challenges?

    For me, it was about connecting authentically with my audience. I paid attention to the common experiences, struggles, and goals we shared. Those connections helped me build a stronger, more focused business.

    Final Thoughts

    Finding your niche is a journey, but it’s worth the effort. It brings clarity, focus, and purpose to your business, helping you attract the right people and make a bigger impact.

    If you’re on this journey and want to stay updated on my progress, subscribe for updates sent to your inbox or email me to connect directly. I’d love to learn your thoughts and help you take the next steps in your business journey.

  • This is the First Step Before Starting an Online Business

    Choosing the Right Type of Brand for Your Online Business Journey

    Welcome to the first step in building a scaleable online business. I’m glad you’re here, and if you’re anything like me—a parent with a full-time job, looking for a way to create something meaningful that offers both freedom and security—you’re in the right place.

    I invite you to join me on this journey as I build my own online business, one step at a time. My mission? To show that creating a successful business is entirely doable with the right approach, mindset, and commitment to the process. Through this series, I’ll share what I’m learning, what’s working, and the challenges I’m overcoming—all with the hope that it inspires you to take action and build something for yourself.

    If you’re ready to start your own journey and build a business alongside me, reach out to me by filling out the form below to get started. The best time to start is today—let’s take that first step together.

    When building your online business, it’s important to consider your branding. Your brand will shape how people perceive you, trust you, and ultimately decide to do business with you. Let’s start with the three types of branding and explore which one suits your journey best.

    What Are the Three Types of Brands?

    The first step in building an online business is deciding what type of brand you want to create. There are three main types to consider:

    1. Personal Brand – A brand built around you as an individual.

    2. Faceless Brand – A brand focused on a niche, product, or mission without showcasing your identity.

    3. Business Brand – A formal company or business entity that operates independently of you.

    Each type has unique strengths and challenges, so let’s break them down to help you determine which one is right for your journey.

    1. Personal Brand

    A personal brand revolves around you. It’s built on your experiences, personality, skills, and values. You’re the face of the brand, which can be highly effective for building trust and connecting with your audience.

    Pros of a Personal Brand:
    • Builds trust quickly—people connect with people.
    • Cost-effective to start with minimal tools (social media, blogs, etc.).
    • Easy to pivot into new industries or niches.
    • Great for high-ticket sales, coaching, or affiliate marketing.
    Cons of a Personal Brand:
    • Requires consistent personal involvement (e.g., videos, social media).
    • Harder to scale—your business relies on you.
    • Risky if you prefer to keep your side hustle discreet.
    Best For:
    • Beginners looking to build trust and sell high-ticket offers.
    • Those comfortable being the face of their business.
    2. Faceless Brand

    A faceless brand operates without tying your identity to the business. It’s built around a specific niche, product, or mission, which allows you to remain behind the scenes.

    Pros of a Faceless Brand:
    • Discreet—you can build it quietly without risking your day job.
    • Highly scaleable—you can outsource and grow without your direct involvement.
    • Long-term viability—faceless brands are easier to sell or pass on.
    • Ideal for content-based businesses (e.g., blogs, YouTube channels, or digital products).
    Cons of a Faceless Brand:
    • Slower to build trust compared to a personal brand.
    • May require upfront investments in branding, marketing, or tools.
    • Longer sales cycle—it takes time to establish credibility.
    Best For:
    • Parents or professionals who prefer privacy.
    • Those interested in creating passive income streams or building a sellable asset.
    3. Business Brand

    A business brand represents a formal company or organization. It’s the most professional and scaleable option, often targeting a broader audience or solving larger problems.

    Pros of a Business Brand:
    • Perceived as professional and credible, especially in B2B markets.
    • Easier to secure partnerships, funding, and brand deals.
    • Highly scaleable—doesn’t depend on your personal involvement.
    • Attractive for acquisition or buyouts.
    Cons of a Business Brand:
    • Requires more time, resources, and upfront investment.
    • Harder to manage while maintaining a 9-to-5 job.
    • Slower trust-building process, especially for beginners.
    Best For:
    • Experienced entrepreneurs ready to scale professionally.
    • Those aiming for large-scale partnerships or corporate opportunities.
    Which Brand Type Is Right for You?

    If you’re new to online business, here’s what I recommend:

    • Start with a Personal Brand if you want to test ideas, build trust quickly, and directly connect with your audience. This is perfect for high-ticket affiliate marketing or coaching.
    • Consider a Faceless Brand if you want to remain discreet or prefer a low-profile approach while building a long-term, scaleable business.
    • Go for a Business Brand if you’re experienced and ready to build something larger that doesn’t rely on you personally.
    Balancing Your Side Hustle with Your Full-Time Job

    One of the most important things to consider when starting your online business is how it aligns with your current life and career:

    • Personal Brand: Builds trust quickly, but it makes you publicly visible. If your employer has strict policies about side hustles, this might not be the best choice.
    • Faceless Brand: Perfect if you want to stay under the radar. It’s ideal for building something sustainable without drawing attention.
    • Business Brand: Highly professional but requires more effort and investment upfront, which could interfere with your job if not managed carefully.
    Tips for Discretion:
    • Work on your side hustle outside of work hours.
    • Use a brand type that aligns with your current skills and keeps your professional life intact.
    • Review your employment contract for any restrictions on outside business activities.

    Trust, Sales Cycles, and Scaleability

    AspectPersonal BrandFaceless BrandBusiness Brand
    Trust FactorHighMediumMedium to High
    Sales Cycle SpeedFastSlowerMedium
    ScaleabilityLimitedHighHigh
    Suited for Beginners?YesYesNo
    Can Be Bought Out?RareYesYes

    Take the First Step Today

    Starting a side hustle can feel overwhelming, but you don’t have to do it alone. Whether you choose a personal, faceless, or business brand, the key is to start small, stay consistent, and focus on providing value. Over time, you’ll gain the confidence and clarity to scale your business into something life-changing.

    Again, if you’re ready to take action and build your online business alongside me, reach out to me by filling out the form below to get started. Let’s take that first step together—your future self will thank you.

    What type of brand feels right for your journey? Let me know in the comments—I’d love to know what your thoughts are!

  • Re-building A One-Person Scaleable Online Business for 2025

    2024 has been a pivotal year for me.

    It was the year I took the jump into building an online business selling high-ticket health and wellness products as well as coaching and mentoring a team of Deaf fathers and their spouses. Within 6 months, I built a team with 6 Deaf fathers along with their spouse and partners.

    It was a learning curve for me because when I started, I had to learn as I go. Be adaptable and be agile when necessary to keep the needle moving in the business.

    This was all done manually, no systems and automations in place. Built the business using social media platforms, group messages, and emails.

    Also, receive numerous objections from skeptics and doubters. I even had a well-known person make a vlog about me and my business saying that it’s likely to be a pyramid scheme or scam.

    I understand when I first started out, it was new and unfamiliar for most of my network when I shared about this online business opportunity.

    I mean I get it, there are scammers touting around saying you can make 5-figure months quick. In reality, it takes time.

    So, what I’ll be doing different this year is that I’ll be building a new one-person scaleable online business.

    Within the next 13 weeks, I’ll be documenting weekly updates on how I’m building it.

    I’ll share tips, roadblocks I encountered and challenges I had to overcome while rebuilding.

    My intentions here are to be transparent and build trust from you that I can help you build yours as well.

    Comment below to start a conversation and to follow me along in this journey.

    Otherwise, subscribe to follow me on this journey.

  • Caption Designs Over the Years

    With the recent reactions from the Deaf community and advocates about how hearing-owned companies selling caption glasses as well as using Deaf influencers to sell their product, I had the time to mull it over on why this issue keeps happening again.

    I’m all for accessible and inclusive AI and technology but it appears many of these are repurposed.

    Let’s look at captions:

    I recall when captions first came out, my parents purchased a caption box for me. We use them by connecting the cable to the tv and switch channels using the caption box. I was able to enjoy television by reading the captions.

    Eventually, tv’s had captions installed in them and caption boxes were no longer needed.

    Then there are captions for videos online.

    Then there were auto-captions leading to rely on AI.

    Then it became a tool the masses could use in their smartphones to access information and conversations around them.

    Now, captions are implemented in glasses.

    With the rapid rise of technology going caption boxes to caption glasses, the one thing remains is the design of captions are still the same.

    I’m not a designer, just a Deaf consumer who consumed these products.

    Also, I communicate in ASL.

    Over the years, these captions give one-way access to information then folks took this as an attempt to access conversations but it only achieved one-way access. And not inclusion where Deaf folks can be part of the conversations in their language which is sign language.

    So, I implore folks exploring access and inclusion using AI or devices to take into consideration how to contribute and create true access and inclusion where people can have conversations and interact in their languages especially sign language.

    I have yet to see this happen.

  • Are Caption Glasses Truly Accessible for Deaf Individuals?

    There’s been recent buzz about caption glasses, with some in the Deaf community feeling they exploit rather than empower. As a Deaf individual who communicates in ASL, I wanted to share my perspective.

    What Caption Glasses Offer

    Caption glasses can provide one-way access to information—primarily converting spoken language into English captions. While this may be useful in some contexts, it doesn’t create an inclusive environment for ASL users like me. Conversations require two-way communication, and captions don’t allow me to contribute equally.

    Free or Affordable Alternatives

    Many free apps offer similar or even better voice-to-text capabilities:

    • Otter AI
    • Microsoft Translator
    • Google Transcribe
    • Apple Live Caption

    Other tools include:

    • Apple Notes
    • Google Docs
    • Cardzilla

    These apps are either free or far more affordable than the steep price of caption glasses.

    What’s Missing? Sign Language Access

    Relying solely on captions ignores the importance of sign language for full inclusivity. Tools like VRI On-Demand (Video Remote Interpreting) can bridge this gap, allowing real-time conversations in ASL.

    What’s Your Experience?

    Have you tried caption glasses or other tools? Do you know of accessible solutions that prioritize sign language? I’d love to hear your thoughts!

  • Updates as I work on my page

    I just rewrote my introduction page and published it this week.

    The first time around, I thought it looked good. After rereading it a couple of times, I started to notice how it is unclear or vague.

    Full transparency, I intended on creating curiosity for the readers who may be intrigued to reach out and contact with me to chat further.

    Actually, I can see the lack of clarity and vagueness repel such readers causing them to have no compelling reason to reach out.

    So, at the time of writing this post, I’m still having the internal debate whether to share specifically what I do. Since I mentioned lack of clarity, let’s get this on the table on what I do to enhance the well-being and quality of Deaf lives:

    • ASL Translation Services
      • This creates access and inclusion with the Deaf community.
    • Selling High-Quality Health and Wellness Products
      • I sell products that promote a green ecosystem (E.g. reducing plastic and water waste) and organic solutions (E.g. getting rid of chemicals).
    • Online Business and Sales Mentorship
      • As someone shifted income to entirely online, I offer mentorship for Deaf folks who are wanting to make money online by leveraging on systems to build their business online without affecting the full-time job (aka their 9-5).

    So, these are what I have to offer to enhance the well-being and quality of Deaf lives. We can work together to make an impact and difference in this world, locally and globally. That’s the beauty of being able to do these entirely online with a phone, laptop and an internet connection.

  • Forget figuring out what scales, focus on sales and services.

    When you’re in your earlier phases or just starting out your online business with a small team, the focus should be figuring what you already know is “right” or “working” 1000 times.

    There’s nothing to scale just yet when you are running your business with only 1 or 2 of you.

  • “Your vibe attracts your tribe.”

    Yes, the headline is cliche but it rings true.

    There’s a reason why it’s a cliche but that’s not the point here.

    As you know, if you have a message or a story to share, you’ll want to make sure it reaches out to the people that resonate with your message or story.

    Imagine yourself as an antenna and you’re sending out messages, the people who are receptive will come to you.

    If they can relate to you, you start to form a community. Because, your vibe attracts your tribe.

  • Thinking of revamping this by adding these 2 things to make it better…

    Truthfully, I’m not quite sure what to do with this page just yet.

    I’ll be sharing a couple updates from the last couple of weeks. I took the plunge and the opportunity to build my online business in high ticket sales. I didn’t want to wait any longer leaving me thinking, “What if I started this sooner…”

    The cool thing about this business it’s based on a flexible model and I can build it however I want or see fit.

    Like any business, It has its ups and downs.

    As of recent, I decided to expand a bit by adding services particularly for brick and mortar businesses with websites as another stream of income.

    So, as of now, I have this high ticket sales coaching and mentorship business plus the recent one I just mentioned.

    I’ll be explaining more in the next couple of posts.

  • “What’s the point of sign language in a video if you have subtitles? Am I missing something?”

    A recent post by Elon Musk posted in X.com, caused a range of responses from the Deaf and sign language community.

    As we know, this question is a loaded question which is rampant from audism, oppression, and eugenics which led to language deprivation as well as experience deprivation within the Deaf community.

    Truthfully, it was a triggering question for me but I had to put a pause on my emotions and dig in deeper on why I responded that way and why I felt that way. Once I acknowledged it, I had to look beyond just Elon Musk. I mean history repeats itself back to Alexander Graham Bell, Milan 1880, oralism, audism, and all that.

    The question remains, “Why are influential people still missing out on the value of the Deaf community?”

    As we know, there’s Deaf gain where we have sign language, sensory gain, increase in accessibility, diversity, etc.

    So, what I can say, is likely the connection and the relationship between the Deaf community and these folks aren’t naturally organic or authentic. Conversations are likely to be superficial, and at best, at the surface level.

    What I can simply say is that we continue to have conversations and get to know each other organically and authentically. These types of conversations are gateways to meaningful change and transformation as well as meaningful impact.

    This won’t be the last I’ll be discussing this as I still have more thoughts to materialize as we go.