Jordan Sangalang

Category: solopreneur

  • My Focus Now: Health, Income, Impact & Inclusion

    If you caught my last post, you know I’ve recently made a pivot—and I’m leaning into something that feels more aligned than ever before. I wanted to share what that looks like and what you can expect from me moving forward as I focus on four key areas: health, income, impact, and inclusion.

    These aren’t just buzzwords for me—they’re the foundation for how I live, work, and support others.

    🧠 Health: The Foundation of It All

    As we get older, our priorities shift—and for many of us, health becomes one of the biggest ones. I’ve noticed more people becoming health-conscious, paying closer attention to what they eat, how they move, and what they allow into their bodies. And yet, I still see people unknowingly consuming products loaded with toxins, plastics, and acidic compounds that compromise their immune system and create environments in the body where harmful bacteria and parasites thrive.

    The worst part? So many people feel tired or off and think it’s just normal. But it’s not. These subtle but persistent symptoms are often a result of toxic overload—something that’s preventable with the right awareness and choices.

    One of the things I’m passionate about is helping people choose better—for their bodies, their homes, and their long-term health.

    💸 Income: Creating Real Solutions with Real Products

    Let’s be honest: we all want more financial breathing room. Whether it’s to travel more, spend time with family, or simply stop living paycheck to paycheck. But instead of selling generic “courses about how to sell a course,” I focus on something real: products that solve real problems.

    I show people how to create multiple streams of income by offering wellness solutions they use and believe in. No fluff. No hype. Just honest, duplicatable steps that start with helping others.

    The truth is: if you’re reading this, you already have what it takes to build online income. The tools are available, and you don’t have to do it alone. What it takes is an open mind, a willingness to learn, and most importantly—action.

    🌍 Impact: When You Align with What You Believe

    For me, the money has never been the main driver—it’s always been the impact. There’s something powerful about using your time and talents to create meaningful change in the lives of others. That could mean introducing someone to a product that helps with their energy, mindset, or health… or simply showing them a new way to create income for their family.

    But to have a lasting impact, it has to mean something to you. It should feel like a mission, a calling—something you’d still talk about even if no one was watching. That’s the kind of purpose that keeps you going when things get hard. That’s what I aim to model, and help others discover too.

    🤝 Inclusion: Accessibility Is Not Optional

    As a Deaf entrepreneur, husband, and dad, I live with a daily understanding of how often things are designed without inclusion in mind. Accessibility—especially for the Deaf community—often comes as an afterthought. But it shouldn’t.

    That’s why part of my work involves creating and advocating for accessible content in ASL and encouraging companies to prioritize interpretation and inclusion as the standard, not the exception.

    My deeper mission is to empower Deaf parents to create freedom on their own terms—freedom of time, location, and finances—without sacrificing access to the tools and resources they need.

    ⸻

    Where I’m Going from Here

    Right now, I’m investing more into email marketing and long-form ASL content—two things that allow me to create lasting value without being stuck on the content creation hamster wheel.

    Email gives me a direct line to connect, educate, and inspire—on my own terms. And I’m experimenting (as I write this!) with what works best. It’s a process of trial and error, but that’s the part I love. It’s flexible, creative, and gives me the freedom to adapt as I go.

    I’m also working on building a video series in American Sign Language to make my content more accessible to the Deaf community. I’m leaning toward hosting it on YouTube—at least for now. My goal is to create a space where others can learn, grow, and connect with content that actually reflects them.

    If you find any of this helpful—or if you’re navigating your own pivot, building something new, or simply want to be part of a community that values health, income, impact, and inclusion—I’d love to connect with you.

    Let’s build something better, together.

    💬 Reach out anytime or drop a comment—I’m just a message away.

  • Should You Start a Job, Online Business, Side Hustle—Or Pivot Entirely?

    If you’ve been following my journey for a while, you probably know I wear a few hats.

    I’ve built an online business where I sell health products, offer ASL translation services, and provide access to an all-in-one SaaS platform that helps manage everything you need for running an online business. Like many solopreneurs, my work spans services, freelance projects, and contracted opportunities. It’s not always predictable—but it’s mine.

    Lately, I’ve been leading weekly team trainings with a group of Deaf individuals who are launching their own online businesses while still working full-time jobs. It’s been a powerful experience. Every session teaches me something new—not just about business, but about myself. The process of guiding others has deepened my own understanding and helped sharpen the skills needed to grow and sustain something meaningful.

    But let me be real with you—recently, things slowed down.

    Leads dried up. Engagement dropped. The usual momentum just wasn’t there.

    So I did something a lot of entrepreneurs are hesitant to admit: I pivoted.

    And that pivot came in a few different forms.

    One of the biggest shifts? I hopped off the content creation hamster wheel. Constantly churning out content across platforms was exhausting and unsustainable. Instead, I started investing more into email marketing—building deeper, more intentional relationships through direct communication.

    At the time of writing this, I’m still in the thick of it. Testing. Tweaking. Trying different sequences and messages to see what truly resonates. It’s a bunch of trial and error—but honestly, that’s what excites me. The ability to stay creative, adapt, and connect with people in more meaningful ways is exactly why I love building online.

    On top of email marketing, I’m also working on creating long-form videos in ASL. I’m still exploring the best platform to house them, but I’m leaning toward YouTube—that’s probably where I’ll start. Making my content accessible to the Deaf and signing community is important to me. I want to serve those who’ll benefit from it most. And if you find value in it while building your own path, I’d love to connect with you. I believe in collaboration and lifting each other up to make a collective impact. If that resonates with you—let’s connect.

    Another unexpected pivot? A job offer.

    Here’s the twist: the job was rooted in the exact same skill set I’ve developed over years as a solopreneur. Communication, project management, creative strategy—all of it aligned. More importantly, the company’s mission matched my values and the impact I want to create in the world. It felt like a win-win.

    It’s remote. It’s flexible. And it gives me the financial cushion I needed during what felt like a famine season in my business. To be honest, the mental break from constantly being in hustle mode has been a relief. I can breathe again. Regroup. Re-strategize.

    And that’s the beauty of being a solopreneur in today’s world—we can move fast. We can shift direction without the red tape. We can adapt.

    Because if we don’t pivot when necessary, we risk burning out—or worse, becoming irrelevant. It’s like the dinosaurs. (Okay, hear me out.) They didn’t adapt, and well… they’re gone. A more modern example? Blockbuster. They had a massive lead in the home video industry but failed to evolve when the streaming revolution hit. Meanwhile, companies that did adapt—like Netflix—thrived.

    Being nimble is a competitive advantage.

    So if you’re at a crossroads wondering what’s next for you—whether it’s launching a side hustle, starting an online business, taking a flexible job, or combining them all—I want to say this:

    There’s no one-size-fits-all.

    Sometimes the smartest move is to stay the course.
    Sometimes the wisest decision is to pivot.
    And sometimes the most empowering thing you can do… is both.

    Whatever path you choose, make sure it aligns with who you are and where you want to go. Because freedom isn’t just about entrepreneurship—it’s about designing a life that actually works for you.

  • This is the First Step Before Starting an Online Business

    Choosing the Right Type of Brand for Your Online Business Journey

    Welcome to the first step in building a scaleable online business. I’m glad you’re here, and if you’re anything like me—a parent with a full-time job, looking for a way to create something meaningful that offers both freedom and security—you’re in the right place.

    I invite you to join me on this journey as I build my own online business, one step at a time. My mission? To show that creating a successful business is entirely doable with the right approach, mindset, and commitment to the process. Through this series, I’ll share what I’m learning, what’s working, and the challenges I’m overcoming—all with the hope that it inspires you to take action and build something for yourself.

    If you’re ready to start your own journey and build a business alongside me, reach out to me by filling out the form below to get started. The best time to start is today—let’s take that first step together.

    When building your online business, it’s important to consider your branding. Your brand will shape how people perceive you, trust you, and ultimately decide to do business with you. Let’s start with the three types of branding and explore which one suits your journey best.

    What Are the Three Types of Brands?

    The first step in building an online business is deciding what type of brand you want to create. There are three main types to consider:

    1. Personal Brand – A brand built around you as an individual.

    2. Faceless Brand – A brand focused on a niche, product, or mission without showcasing your identity.

    3. Business Brand – A formal company or business entity that operates independently of you.

    Each type has unique strengths and challenges, so let’s break them down to help you determine which one is right for your journey.

    1. Personal Brand

    A personal brand revolves around you. It’s built on your experiences, personality, skills, and values. You’re the face of the brand, which can be highly effective for building trust and connecting with your audience.

    Pros of a Personal Brand:
    • Builds trust quickly—people connect with people.
    • Cost-effective to start with minimal tools (social media, blogs, etc.).
    • Easy to pivot into new industries or niches.
    • Great for high-ticket sales, coaching, or affiliate marketing.
    Cons of a Personal Brand:
    • Requires consistent personal involvement (e.g., videos, social media).
    • Harder to scale—your business relies on you.
    • Risky if you prefer to keep your side hustle discreet.
    Best For:
    • Beginners looking to build trust and sell high-ticket offers.
    • Those comfortable being the face of their business.
    2. Faceless Brand

    A faceless brand operates without tying your identity to the business. It’s built around a specific niche, product, or mission, which allows you to remain behind the scenes.

    Pros of a Faceless Brand:
    • Discreet—you can build it quietly without risking your day job.
    • Highly scaleable—you can outsource and grow without your direct involvement.
    • Long-term viability—faceless brands are easier to sell or pass on.
    • Ideal for content-based businesses (e.g., blogs, YouTube channels, or digital products).
    Cons of a Faceless Brand:
    • Slower to build trust compared to a personal brand.
    • May require upfront investments in branding, marketing, or tools.
    • Longer sales cycle—it takes time to establish credibility.
    Best For:
    • Parents or professionals who prefer privacy.
    • Those interested in creating passive income streams or building a sellable asset.
    3. Business Brand

    A business brand represents a formal company or organization. It’s the most professional and scaleable option, often targeting a broader audience or solving larger problems.

    Pros of a Business Brand:
    • Perceived as professional and credible, especially in B2B markets.
    • Easier to secure partnerships, funding, and brand deals.
    • Highly scaleable—doesn’t depend on your personal involvement.
    • Attractive for acquisition or buyouts.
    Cons of a Business Brand:
    • Requires more time, resources, and upfront investment.
    • Harder to manage while maintaining a 9-to-5 job.
    • Slower trust-building process, especially for beginners.
    Best For:
    • Experienced entrepreneurs ready to scale professionally.
    • Those aiming for large-scale partnerships or corporate opportunities.
    Which Brand Type Is Right for You?

    If you’re new to online business, here’s what I recommend:

    • Start with a Personal Brand if you want to test ideas, build trust quickly, and directly connect with your audience. This is perfect for high-ticket affiliate marketing or coaching.
    • Consider a Faceless Brand if you want to remain discreet or prefer a low-profile approach while building a long-term, scaleable business.
    • Go for a Business Brand if you’re experienced and ready to build something larger that doesn’t rely on you personally.
    Balancing Your Side Hustle with Your Full-Time Job

    One of the most important things to consider when starting your online business is how it aligns with your current life and career:

    • Personal Brand: Builds trust quickly, but it makes you publicly visible. If your employer has strict policies about side hustles, this might not be the best choice.
    • Faceless Brand: Perfect if you want to stay under the radar. It’s ideal for building something sustainable without drawing attention.
    • Business Brand: Highly professional but requires more effort and investment upfront, which could interfere with your job if not managed carefully.
    Tips for Discretion:
    • Work on your side hustle outside of work hours.
    • Use a brand type that aligns with your current skills and keeps your professional life intact.
    • Review your employment contract for any restrictions on outside business activities.

    Trust, Sales Cycles, and Scaleability

    AspectPersonal BrandFaceless BrandBusiness Brand
    Trust FactorHighMediumMedium to High
    Sales Cycle SpeedFastSlowerMedium
    ScaleabilityLimitedHighHigh
    Suited for Beginners?YesYesNo
    Can Be Bought Out?RareYesYes

    Take the First Step Today

    Starting a side hustle can feel overwhelming, but you don’t have to do it alone. Whether you choose a personal, faceless, or business brand, the key is to start small, stay consistent, and focus on providing value. Over time, you’ll gain the confidence and clarity to scale your business into something life-changing.

    Again, if you’re ready to take action and build your online business alongside me, reach out to me by filling out the form below to get started. Let’s take that first step together—your future self will thank you.

    What type of brand feels right for your journey? Let me know in the comments—I’d love to know what your thoughts are!

  • Re-building A One-Person Scaleable Online Business for 2025

    2024 has been a pivotal year for me.

    It was the year I took the jump into building an online business selling high-ticket health and wellness products as well as coaching and mentoring a team of Deaf fathers and their spouses. Within 6 months, I built a team with 6 Deaf fathers along with their spouse and partners.

    It was a learning curve for me because when I started, I had to learn as I go. Be adaptable and be agile when necessary to keep the needle moving in the business.

    This was all done manually, no systems and automations in place. Built the business using social media platforms, group messages, and emails.

    Also, receive numerous objections from skeptics and doubters. I even had a well-known person make a vlog about me and my business saying that it’s likely to be a pyramid scheme or scam.

    I understand when I first started out, it was new and unfamiliar for most of my network when I shared about this online business opportunity.

    I mean I get it, there are scammers touting around saying you can make 5-figure months quick. In reality, it takes time.

    So, what I’ll be doing different this year is that I’ll be building a new one-person scaleable online business.

    Within the next 13 weeks, I’ll be documenting weekly updates on how I’m building it.

    I’ll share tips, roadblocks I encountered and challenges I had to overcome while rebuilding.

    My intentions here are to be transparent and build trust from you that I can help you build yours as well.

    Comment below to start a conversation and to follow me along in this journey.

    Otherwise, subscribe to follow me on this journey.